Monetizing Your Passion

Ivy Elebesunu
3 min readJan 6, 2025

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Ever felt guilty for charging for your services? Or worried no one would buy what you offer? Trust me, I’ve been there. But here’s the tea: You can sell your passion and solve problems while earning what you’re worth. How can you sell your passion? You know a lot and you can see people have a lot of problems your knowledge can solve. How then can we ‘cash out’ from this problem pandemic?

First, let’s identify your money-makers. Being someone who values time, anything that means less time and more money is important to me. Think about it this way, if I were to have a class on content strategy and price it at $30 (approximately 50k naira,) not everyone can afford it but let’s say I managed to get 10 people to buy that course. I will make about 500k for a one-off class. Now, imagine I have a digital product maybe an ebook that gives 50% of the nuggets I gave in that class, and price it at $7 (approximately 10k) I will get a higher turnover of at least 100 people if I pull my strings. Let’s assume I budget 40k for ads and get 100 people to buy the book. Using a digital product I can make over 1 million naira and make a profit of conservatively 900k almost double the profit of the first money maker.

You can have multiple money-makers, all you need to do is create structures around them. It could be a one-off class monthly, a digital product, or a consultation service. Identify your money makers and don’t be afraid to invest in them. Sell them. Talk about them and get people to see your value in what you offer.

The problem could also be with the people you talk to. Maybe you need to talk to more people to land a high-paying client. Attend more events and be active in places you believe your clients are in this case LinkedIn is one place to land high-paying clients. You could get a trial for LinkedIn Sales Navigator or pay for it.

Understanding your pitch is also key. If you don’t believe in something, you might find it hard to sell it. I’ve worked with tons of startups and a problem I’ve seen is founders expect their employees to be in charge of sales when they don’t believe in the product they’ve built. This disbelief has a way of spreading to even the employees. Believe in your skills and believe in what you are doing. When you understand the value you have to offer, you tend to attract the righ people.

I’ll wrap up with this. You also need to understand that it’s a long-term game. You might not get your first million in the first month but over time, you will. You need to show up and show up right. You are worth every penny and your skills can solve problems. The secret is to solve problems with your passion.

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Ivy Elebesunu
Ivy Elebesunu

Written by Ivy Elebesunu

Data & Content Strategist | Tech Content Writer | Connecting and Simplifying tech

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